A week ago Mathinik was released to the public for the first time. Many lessons have been learnt from this little exercise:
- Without a proper marketing campaign the app will quickly fall down the ranks in the App Store.
- Don’t assume that people will even spend a penny on the app unless they know for sure what they are buying.
- As an indie developer, the best option would be to release a free or “lite” version of the app which can either be financed by iAd banners or in-app purchases.
- Pay special attention to the keyword optimization which in itself is a science.
Mathinik pretty much failed on all points which is why the Mathinik Free version will soon be available for selected TestFlight users. 🙂
Even though Mathinik will never be the next “Flappy Bird”, I had lot fun making it and I have a learnt a lot along the way. There will still be some updates coming for both versions in the form of bug-fixes and general improvements so stay tuned for more news.